CVS Caremark Corporation (CVS), Walgreen Company (WAG), Rite Aid Corporation (RAD): One Company Wanting to Buy Your Health Privacy

CVS Caremark Corporation (CVS), Walgreen Company (WAG), Rite Aid Corporation (RAD): One Company Wanting to Buy Your Health Privacy

That’s one view. Another take is that a successful company serving millions of people is simply hoping to retain customers and market to them more effectively — as well as reward them in the process — without skirting federal laws.
Read more at http://www.fool.com/investing/general/2013/08/21/1-company-wanting-to-buy-your-health-privacy.aspx#1sfdq55GPjFXc1od.99

Do CNET’s native ads blur lines between editorial, advertising?

Do CNET’s native ads blur lines between editorial, advertising?

CNET sold Dolcourt’s review as part of a CNET Replay package, which provides advertisers with the rights to promote editorial reviews, Digiday said. This week, visitors to CNET’s homepage saw a paid promotion of the review smack dab in the middle of other CNET editorial content. To distinguish it as a paid ad, the review was displayed in shaded box with a “CNET Replay” label on the thumbnail photo.

Michigan payer looks to mobile technology to promote member discounts

Michigan payer looks to mobile technology to promote member discounts

Michigan payer looks to mobile technology to promote member discounts

ANN ARBOR, MI | September 04, 2013 | Eric Wicklund – Editor, mHealthNews
 

A recent survey by the health rewards marketing company EveryMove indicates health insurers aren’t fully embracing mobile technology – a critical strategy as the nation moves toward mandatory health information exchanges. Blue Cross Blue Shield of Michigan is making a move to stay ahead of the curve.

The insurer has announced a partnership with Larky, whereby the Ann Arbor-based company will present BCBSM’s Healthy Blue Xtras savings program on a web site and corresponding mobile app. The idea is to give BCBSM members quick and easy access to all of their health plan discounts – whether they know about them or not.

“Seventy-two percent of consumers we surveyed said that they ‘knew they deserved some member discounts but didn’t know what they were or how to get them,’” said Andrew Bank, Larky’s co-founder, in a September 4 press release announcing the partnership. “Our passion is to ensure that consumers aren’t leaving money on the table, and we’re thrilled to work with Blue Cross Blue Shield of Michigan to ensure their members get all the discounts they deserve.”

According to Larky co-founder Gregg Hammerman, the company, which launched this past April, is taking BCBSM’s successful discount program and creating a dashboard on which members can see all of the discounts that are available to them – including those from other memberships, such as AAA, AARP and Costco. In addition, using GPS technology and customizable alerts, the Larky mobile app enables members to learn about discounts on their smartphone when they’re capable of using them – as they’re passing the health club, dining out or shopping.

 

“When the Blues launched the Healthy Blue Xtras program, we set out to provide added value to our members by offering discounts on everything from groceries to fitness gear to yoga and gym packages to help them embrace and maintain a healthy lifestyle,” said Kathryn Levine, BCBSM’s vice president of corporate marketing and customer experience, in the press release. “There are over 90 partners in the program to date, and our partnership with Larky now gives members easier access to those opportunities to make healthy lifestyle choices that are healthy for the pocketbook, too.”

“We’re providing meaningful value to the consumer, which is going to drive up adoption,” said Hammerman. He said BCBSM “created a great program and they were getting people to join in, but not enough people” were taking advantage of the program as it was intended.

“An organization’s member discounts are only as good as its’ members awareness and usage of those discounts,” he said.

Mobile Apps for Corporate Health Programs Create Great Patient Engagement and Participation

Mobile Apps for Corporate Health Programs Create Great Patient Engagement and Participation

Average Employee Visits Mobile App Site 12 Times Each Month

The average employee engages with the site 12 times a month, according to Keas. This is significant, because it is about triple the number of times the same users visited the  existing wellness sites of client companies before they introduced the Keas wellness app. The existing wellness sites are portals usually offered by health plans.

Keas is available as a mobile app. It is expanding its functionality by integrating with other health and wellness applications. For example, the program recently integrated with Fitbit and Runkeeper.

Keas also plans to partner with the health coaching platforms GAIN Fitness and meQuilibrium. Pathologists and clinical laboratory professionals will be interested to learn that Keas will also partner with Laboratory Corporation of America (NYSE: LH), which provides medical laboratory tests, biometrics and health assessment.

How to win with personal health records? Build something beautiful and social

How to win with personal health records? Build something beautiful and social

Some of the newer PHRs are getting business if they have amazing (user interfaces) — if they’re beautiful, if they have companion user apps, and they’re social. They don’t just say we want to structure your data; now we want to connect you with other people who have your same illness, if you’re comfortable with that. We’re seeing social networking sprouting up around companies like MyHealthTeams, Alliance Health NetworksAudax Health and OneHealth who are doing the social model and selling to large self-insured employers under the wellness banner, or to providers that are in shared-risk networks. They want the patients to engage and get better. That’s where we’re seeing new companies
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