Bowflex Boost fitness band coming to market in September for $50

Bowflex Boost fitness band coming to market in September for $50

A little bird at the FCC just tipped us off to a low-cost fitness band that’s about to hit the market known as the Bowflex Boost. Like competing devices, it promises to track one’s daily activities, calories burned and even quality of sleep, but as a key differentiator, it’ll cost only $50. Similar to competitors such as the Nike FuelBandFitbit Flex and Jawbone Up, it’ll also come with a companion iOS app, which syncs fitness data over Bluetooth and helps users stay accountable to their fitness goals.

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