Do CNET’s native ads blur lines between editorial, advertising?

Do CNET’s native ads blur lines between editorial, advertising?

CNET sold Dolcourt’s review as part of a CNET Replay package, which provides advertisers with the rights to promote editorial reviews, Digiday said. This week, visitors to CNET’s homepage saw a paid promotion of the review smack dab in the middle of other CNET editorial content. To distinguish it as a paid ad, the review was displayed in shaded box with a “CNET Replay” label on the thumbnail photo.

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