How to win with personal health records? Build something beautiful and social

How to win with personal health records? Build something beautiful and social

Some of the newer PHRs are getting business if they have amazing (user interfaces) — if they’re beautiful, if they have companion user apps, and they’re social. They don’t just say we want to structure your data; now we want to connect you with other people who have your same illness, if you’re comfortable with that. We’re seeing social networking sprouting up around companies like MyHealthTeams, Alliance Health NetworksAudax Health and OneHealth who are doing the social model and selling to large self-insured employers under the wellness banner, or to providers that are in shared-risk networks. They want the patients to engage and get better. That’s where we’re seeing new companies
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