At CMW: Seizing the customer conversation with mobile Read more: At CMW: Seizing the customer conversation with mobile – FierceCMO http://www.fiercecmo.com/story/cmw-seizing-customer-conversation-mobile/2013-09-11#ixzz2emkQi0Qt Subscribe at FierceCMO
For Leibtag, achieving mobile effectiveness comes down to four key factors. The first is understanding the difference between content and distribution. Many marketers may roll their eyes and say the distinction is obvious, but there’s a delicate balance to optimizing for both, she said. It’s important to know what format the content you’re pushing is best-suited to, but knowing how to distribute and present it to best reach your target audience is just as crucial.