Google’s data-driven attribution tool offers insight into conversion path

Google’s data-driven attribution tool offers insight into conversion path

“Data-Driven Attribution analyzes the customer journey, whether that journey ends in a purchase (or conversion) or not,” Google said in a blog post. “Our modeling methodology, grounded in statistics and economic principles, automatically assigns values to your marketing touchpoints. You’ll see a more complete and actionable view of which digital channels and keywords are performing best, so you can achieve a better return on your marketing and advertising investments.”

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