Do CNET’s native ads blur lines between editorial, advertising? Read more: Do CNET’s native ads blur lines between editorial, advertising? – FierceCMO http://www.fiercecmo.com/story/do-cnets-native-ads-blur-lines-between-editorial-advertising/2013-08-22#ixzz2e1oPAfxq Subscribe at FierceCMO
CNET’s Jessica Dolcourt’s 4.5/5-star review of Samsung’s S4 smartphone, “The everything phone for (almost) everyone,” is enough to convince (almost) everyone reading it that the mobile phone is a good product to purchase. Samsung certainly wants to promote the positive review and is doing so with a native advertising offering from the media outlet itself, according to a report from Digiday.