Do CNET’s native ads blur lines between editorial, advertising? Read more: Do CNET’s native ads blur lines between editorial, advertising? – FierceCMO http://www.fiercecmo.com/story/do-cnets-native-ads-blur-lines-between-editorial-advertising/2013-08-22#ixzz2e1oPAfxq Subscribe at FierceCMO

Do CNET’s native ads blur lines between editorial, advertising? Read more: Do CNET’s native ads blur lines between editorial, advertising? – FierceCMO http://www.fiercecmo.com/story/do-cnets-native-ads-blur-lines-between-editorial-advertising/2013-08-22#ixzz2e1oPAfxq Subscribe at FierceCMO

CNET’s Jessica Dolcourt’s 4.5/5-star review of Samsung’s S4 smartphone, “The everything phone for (almost) everyone,” is enough to convince (almost) everyone reading it that the mobile phone is a good product to purchase. Samsung certainly wants to promote the positive review and is doing so with a native advertising offering from the media outlet itself, according to a report from Digiday.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s