The Retail Experience Still Matters…Maybe Now More Than Ever Read more: http://www.mediapost.com/publications/article/208094/the-retail-experience-still-mattersmaybe-now-mo.html#ixzz2dvuaWR9q

The Retail Experience Still Matters…Maybe Now More Than Ever Read more: http://www.mediapost.com/publications/article/208094/the-retail-experience-still-mattersmaybe-now-mo.html#ixzz2dvuaWR9q

A 2012 study by Latitude found 65% of shopper’s research products online and then make a purchase in-store.  An August report from Concentric Marketing reveals that Millennials, although adept at digital, still prefer a traditional brick-and-mortar shopping experience over e-commerce for the majority of their regular purchases. When asked the type of store they prefer to shop the most, nearly 60% cited the traditional grocery store and mass merchants such as Target and Walmart.  Consider a few more stats:

  • In the previously mentioned Latitude report, seventy-nine percent of participants were interested in having digital content delivered to their mobile phones while in-store.

 

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