Nutrivise was founded in 2011. In 2012 the company created an app, called Here&Now, which it described as “a nutritionist in your pocket” for Bay area residents. Here&Now had several features beyond a standard calorie counter app. The user can input biometric data, health goals, and location, and the app will recommend local and chain restaurants. It can also tell the user how healthy a dish is, both in general and for the user, personally. The app appears to have been pulled from the app store.