Study says smartphone conversions lag behind the tablet and desktop

Study says smartphone conversions lag behind the tablet and desktop

Although overall smartphone conversions lag desktop conversions, media and entertainment sites are an exception, the report said. Smartphone conversion rates exceeded desktop 1.6 times more, driven by the consumption of videos and articles on mobile. Travel and hospitality (0.7 times) and e-commerce (0.6 times) also experienced above-average mobile conversions.

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