How to successfully leverage LinkedIn’s Sponsored Updates

How to successfully leverage LinkedIn’s Sponsored Updates

The ad units enable businesses to promote native content such as white papers and research reports, as well as any other content on their page they choose, into users’ status updates.

“LinkedIn has become one of, if not the most valuable social channel for B2B marketers to connect with prospective clients in a variety of ways,” said Scott Benedetti, VP-sales and revenue marketing at the Pedowitz Group. “Now that the platform allows members to subscribe to content, follow companies and groups, the sponsored update creates a more significant opportunity to combine the content marketing and advertising channel for engagement and net new lead acquisition.”

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