Introducing ads API a ‘high priority’ for LinkedIn

Introducing ads API a ‘high priority’ for LinkedIn

“An advertising API will also allow companies to more easily make media buys, and will specifically mean that third-party social media marketing and advertising agencies will be able to link up with LinkedIn, which can then get incorporated into larger media buys made through those agencies.

The professional network also highlighted the increase in its content offerings—including an expansion of Influencers, a revamp of LinkedIn Today and a content partnership with IDG—which will help the company boost ad revenue.

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